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Hi! I'm Andelae.

 


I like solving problems using generative and evaluative research studies that help shape product decisions.

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BUSINESSES I HAVE HELPED

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PROJECTS

Moderated Interviews

Research study from end-to-end using moderated testing to understand Health Carousel Travel Nursing (HCTN) 66% new candidate drop-off.

Methods: Generative research, Remote interviews, Moderated usability testing, Data analysis, Affinity maps, Empathy mapping

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Deliverables: Presentation to multiple stakeholders, research report, Empathy Map, Priority Matrix

UX RESEARCH

Evaluative Research for the WIN!

Discovering performance issues with the OnDemand product resulting in 54% decrease in a customers loading screen.

Methods: Evaluative research, customer feedback, customer recordings

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Deliverables: Presentation to stakeholders and multiple teams, monthly research reporting, customers recordings, customers feedback

UX RESEARCH

UsabilityTesting

Time crunch with 7 rounds of usability testing of a user flow.  Cross-collaboration with Marketing team.

Methods: Remote Unmoderated interviews, Iterative testing, A/B testing, usability testing

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Deliverables: Presentation to stakeholder, research report

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UX RESEARCH

Tobacco Free Alliance of Virginia Website

Overhauled website with a user friendly UX design to make it easy for people to understand what the organization does and how they can support their work.

Methods: Remote Unmoderated interviews, user testing, stakeholder interviews, wireframing, prototyping

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Deliverables: Presentation to stakeholder, research report, Prototype

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END TO END UX

EXPERTISE

UX Research

​My brain stays in the How Might We space.  Understanding the problem is always on my mind. I am passionate about understanding the unique needs of people and to identify the problems they are facing through Generative and Evaluative research.  Track record of evidence-based research through Qualitive and Quantitative methods.

UX Skills

  • Research analysis and synthesis

  • Remote research

  • Qualitative Research: 

    • Generative Research

    • User Interviews

    • Usability Testing

  • Quantitative Research

    • Surveys

    • Data Tracking

    • Eye Tracking

UX Deliverables

  • UX Research insights and reports

  • Quantitative data tracking analysis

  • Wireframes

  • Competitive analysis

  • Usability test reports

  • Customer Journeys

  • Prototyping

  • Task Analysis

  • Empathy Mapping

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